Evaluation question 5 - AS Media

How did you attract/address your audience?

As my audience is younger people I decided to make the fonts used more hand written, this appeals more to younger people as it is quirky and original.
The title 'Recording' is also very modern, so this would also appeal to the younger audience more than other ages.
The people that read this genre of magazine wold most likely be interested in learning to play an instrument, so a competition to win an acoustic guitar would appeal to the reader, so this competition would make non-readers possibly buy my magazine.
The feature stories also relate to things that young people would be interested in like 'Ed Sheeran's new album review' and talking about the Grammy's, these are stories mainly things that younger people would want to read about more then any other age group.
Many young people don't have lots of money, so keeping the price at £1.50 is cheap, but not too cheap that the magazine would not be profitable. So the price is good for the younger age groups.

The title of the interview 'we get to know Daniel Brooks' makes the reader feel like they are getting a very personal interview with the artist, this would make them want to read it more as they feel they are getting an exclusive look into the artists life.
The interview isn't longer than two pages, this makes it easy for people to read. Younger people generally are quite busy so do not have time to be reading long articles, so having a shorter interview will get people to read the whole article.

The artists on the contents page are very young and modern artists such as Ed Sheeran, Jake Bugg, and Gabrielle Aplin. These are all artists that young people would listen to, so they would mainly want to read those articles.
Most young audiences want to go to festivals, so having a main story on what festivals are best to go to would be interesting to most young people, there are also always plenty of festivals to go to, so there would be plenty of choice for the reader if they couldn't find what they wanted before.
The list of stories is very easy to read and understand, so this would make it easy to find that story that they were looking for if they were only interested in one story, which would most likely be the case for a reader that does not regularly read the magazine.